The role types on a modern remote sales team
Appointment setters (SDRs) qualify leads and book calls. Closers (AEs in B2B language) run the calls and bring the revenue. Sales leads or managers coach a small team of closers, review calls and run the pipeline. Heads of sales or revenue own the whole machine — hiring, offers, pricing, forecasting.
Smaller teams collapse those into two or three seats. A founder-led coaching business might have one setter, one closer and the founder still doing a third of the calls.
