Foundations & Mindset
01Mindset, identity, how remote sales actually works, understanding the offer you sell, and the buyer psychology behind every decision. Modules 1–5.
The Pathway
The 12-week UK high ticket sales and remote closing programme.
Twelve weeks of training, a certification you have to earn and, on the VIP tier, up to twelve months of post-placement support. You learn, you drill, you apply, you get corrected, then you are assessed. You can’t buy the certification, you earn it. Pass, and you become an HTCA Certified Closer™ who can progress into PrimeClosers, our sister sales agency.
Overview
Nine phases. Forty-five modules. Built for retention.
The programme is sequenced. Each phase builds on the last. You won't be handed a hundred-hour video library and left to figure it out alone. Coaching is live. Reviews are personal. Practice is compulsory, because watching videos won't make you better.
New to the terminology? Read what high ticket sales is and what remote closing involves first, including where appointment setting fits.
The TRUST Framework is the spine of the whole thing. We teach it openly inside the programme, but I deliberately don't publish it on this site. You learn it by doing the work, not by skimming a page.
Built from real sales conversations
HTCA isn’t designed around sales theory alone. The programme is built and taught by Chris Bull, who continues to work as Head of Sales and an active high-ticket closer at Trade Algorithm alongside running the Academy. The frameworks taught throughout are informed by real sales conversations, live objections, team performance and changing buyer behaviour.
12-Week Curriculum
Twelve weeks.
Nine phases.
Hover or tap any week to reveal the phase. Scroll to trace your progression through the pathway.
- W01
- W02
- W03
- W04
- W05
- W06
- W07
- W08
- W09
- W10
- W11
- W12
Hover a week to reveal its phase.
- Week 01Foundations & Mindset
- Week 02Foundations & Mindset
- Week 03The TRUST Framework
- Week 04The TRUST Framework
- Week 05The TRUST Framework
- Week 06Application & Execution
- Week 07Positioning & Presence
- Week 08Outreach & Opportunity
- Week 09Conversion & Placement
- Week 10Performance & Delivery
- Week 11Payments & Systems
- Week 12Completion / Certification & Next Steps
After thousands of closed deals, from four figures to six-figure deals as high as $100,000, one thing mattered more than technique, more than tonality, more than any script: trust. Trust is not one step in the sales process. It is the baseline everything else stands on. Without it, every technique in this framework falls flat. With it, objections soften and closes become a formality. TRUST is five ways to build that baseline in any sales environment, whatever you are selling, whoever you are selling to.
The Methodology
The TRUST
Framework.
Five stages of a high-ticket sales conversation. The names are public. The mechanics are taught only inside the programme.
- Technique
The mechanics of running a call with control: structure, pacing, and the discipline that separates practitioners from amateurs.
- Resonance
How you build genuine rapport and become the kind of operator a serious buyer will speak openly with.
- Uncover
The discovery work that surfaces real buying motivation beneath the surface answers most sellers accept.
- Solve
Translating what you have uncovered into a decision the buyer can make with clarity and confidence.
- Transformation
Closing on the outcome. The change the buyer is actually paying for, not the product on paper.
How We Compare
HTCA vs typical
high-ticket courses.
Hover any row to see how the industry standard compares to what we actually deliver.
- Income claimsHoverTypical Courses
Screenshots, £10k months and a promise you'll replace your salary by the end of the quarter.
HTCANo income promises. What you earn depends on your ability, the offer you sell, the commission structure and how you perform. We'll tell you what the roles typically pay and leave the fantasy out of it.
- CertificationHoverTypical Courses
A participation certificate that arrives because you paid, not because you proved anything.
HTCAYou can't buy HTCA certification. You earn it. Live role-play, objection handling and a final review, marked against a published standard. People do fail, and they resit.
- After the courseHoverTypical Courses
The last video plays, you get a jobs board link, and you're on your own for the part that actually matters.
HTCACertified students can progress into PrimeClosers, our sister sales agency, which works directly with the businesses hiring. Introductions depend on suitability and client demand, and they are not a job offer.
- Who teaches itHoverTypical Courses
Someone who stopped selling years ago and now sells courses about selling.
HTCAChris still takes calls, still runs a sales team as Head of Sales, and still works with offer owners on their sales operations. What gets taught is what's working on live calls now.
- PricingHoverTypical Courses
Opaque fees from £2,000 to £5,000 with hidden upsells and 'coaching' add-ons that double the cost.
HTCAOne price per tier, given to you in full on the call, with the payment terms in writing. No upsells bolted on afterwards, no surprise charges at checkout.
- Sales tacticsHoverTypical Courses
Fake urgency, countdown timers, 'only three spots left' and manufactured scarcity to pressure you into a quick decision.
HTCANo fake urgency or scarcity language. We open and close intake windows on a fixed schedule. You decide on your own timeline.
The Difference
Why most high-ticket closing courses in the UK fail their students
Most courses sell information. A library of videos isn't the same as structured skill development, and in my experience, watching someone else close a call never once made anyone better at closing one. HTCA is built around repetition, live feedback and correction. Every phase includes exercises and roleplay reviewed by practitioners who close deals every week, not people who used to. The TRUST Framework taught inside the programme isn't published publicly, because it's the core of what makes the training actually work. You learn it by doing it, not by reading about it.
Inside the Programme
See what's inside.
Real training, built and delivered properly. No fluff, no filler, no filler videos padding out a module count.
Phase Structure
The TRUST Framework
02Our core methodology: Technique, Resonance, Uncover, Solve and Transform. Taught only inside the programme. Modules 6–11.
Application & Execution
03Discovery, the high-ticket sales call, objection handling, closing, advanced scenarios, follow-up, roleplay, real call breakdowns and selling into B2B. Modules 12–20.
Positioning & Presence
04Positioning without experience, optimising your profile, status and authority, personal brand, and communicating with clarity. Modules 21–25.
Outreach & Opportunity
05Outreach that gets responses, platforms, following up, and identifying real opportunities. Modules 26–29.
Conversion & Placement
06Securing your first role, interviews and trial calls, understanding offers and commission structures, and protecting yourself. Modules 30–33.
Performance & Delivery
07Starting strong, professional setup, managing your pipeline and KPIs, product mastery, using AI in sales, calendar control, and staying sharp. Modules 34–40.
Payments & Systems
08How you get paid, and operating as a professional. Modules 41–42.
Completion & Certification
09Programme completion and reflection, certification and verification, and feedback and next steps. Earn HTCA Certified Closer™ status and progress into the PrimeClosers talent ecosystem. Modules 43–45.
Modern Sales Skills
Trained on the tools
closers actually use in 2026.
AI doesn't replace closers. It just separates the ones who bother to learn it from the ones who don't.
AI prospect research
Brief yourself on a lead in seconds, not hours.
AI call preparation
Generate tailored discovery questions from a single LinkedIn URL.
Objection rehearsal
Practise live objections with an AI buyer between coached sessions.
AI follow-up systems
Draft, sequence and personalise follow-up without losing your voice.
CRM optimisation
Build a pipeline that actually tells you what to do next.
Workflow automation
Remove the admin that stops closers from closing.
What Is Included
Everything you need.
Nothing you do not.
- Twelve week core curriculum
Forty-five modules, structured and sequenced.
- Weekly group coaching calls
Live with Chris and senior practitioners.
- Monthly one-to-one coaching
Included on Accelerator and VIP tiers.
- Live call reviews
Real recordings, broken down line by line.
- Community access
Private members space for active students and alumni.
- Role support via PrimeClosers
Progression into our sister sales agency, which works directly with businesses that need sales talent.
Programme Q&A
How the curriculum runs.
TRUST is the closing methodology Chris built from thousands of live calls. It covers Technique, Resonance, Uncover, Solve and Transformation: the five phases of a real high-ticket sales conversation, each broken into teachable mechanics.
Pre-recorded video lessons you can work through at your pace, paired with workbooks, scripts and role-play exercises. Coached tiers add weekly live group calls and (on VIP) one-to-one sessions with Chris.
Yes on Accelerator and VIP. Submit your call recordings and get specific feedback on tonality, framing, objection handling and close. VIP students get live walk-throughs with Chris.
The schedule is a recommendation, not a deadline. You keep lifetime access to the materials. Coaching cohorts run continuously so you can rejoin live calls when your pace allows.
Yes. Accelerator and VIP include a private community where students share wins, calls and questions. Many of our placements happen through peer referrals inside that group.